It’s been proven that consumers love interacting with travel brands on social media, which is great news for hotels that are allocating resources to their social media strategy. Unfortunately, with so many things happening on the operations level, it’s easy to let social media take the backseat. Fear not hoteliers, we want to share some of our favorite, quick and easy ways to join the social conversation!
We love social media, and we don’t think it should ever be the reason your hotel gets left behind! Here are five of our favorite content ideas that can be implemented in as little as 10 minutes or less!
- Reuse your reviews!
This is one of our favorites because the grunt work has already been done by one of your satisfied guests! Sharing a 5 Star Review on your social media channels is a great way to boost brand awareness, flatter your guest AND brag about your hotel!
- Recycle guest photos!
Did you know that there are already some amazing photos of your property on social media, courtesy of your guests? Not only do these pictures showcase your hotel, they likely feature happy customers! If they have been geo-tagged at your property – share away… just make sure to give the photographer a shout out, they earned it!
- Promote local events!
Chances are your hotel is located in a pretty awesome community that hosts some pretty awesome events! People love getting involved in the community, whether it’s a high school sporting event, a holiday celebration or a convention – be a local resource by spreading the word!
*Bonus points if the host of the event returns the favor by giving your property a shout out.
- Travel Tips
You and your staff spend the majority of your day interacting with travelers, and you know the ins and outs of the industry. Share your tips with your social audience! Not only are they likely to put it to good use, they might pass it along! Increasing your organic reach while improving your guests’ stay? Win win!
- Behind the scenes snapshots!
People LOVE to see personal content! Staff birthday? Employee of the month? New hire? No occasion is too small to share on social media. Adding a personal touch to your channels can make a huge difference and since these events are already taking place sharing them on social media will take no time at all. With their permission, tag your employees to multiply your reach!
If you have additional questions about how you can improve your social media strategy, contact us! We’d love to see how we can help get your property the exposure it deserves!