It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much... read more →
The health and fitness industry is extremely competitive. This, in turn, makes it even more challenging for companies to maintain customer loyalty and even rake in those crucial numbers. You... read more →
If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming... read more →
You’ve just received notification of a new patient review. It’s a negative one. What do you do? Take a deep breath and avoid the impulse to immediately respond to the... read more →
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a... read more →
Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide... read more →
For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences... read more →
Dive Brief: Fifty percent of Americans say they're more likely to see Pride-themed products or content as a marketing tactic than an accurate reflection of a brand's values, according to a... read more →