Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results....
read more → There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential new customers. It even helps expand the business. Social media marketing campaigns offer restaurants an opportunity to promote and sell additional products...
read more → Strong holiday sales begin with early preparation. Here's how to have your best year yet. The holiday season is coming, and there are sales to be made. How will you make them? Use these 10 holiday marketing tips to weave some holiday magic around your business. The holidays bring fierce...
read more → Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to show off your holiday spirit and to get your customers involved as well. Below are ideas for some online Halloween marketing ideas....
read more → Email marketing is one of the most effective ways to generate sales and traffic for your small business. If you are building a company from scratch, email marketing is statistically the best way to grow your audience and increase sales. Experimenting with marketing psychology can drastically increase the number of...
read more → Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could...
read more → Consumers are increasingly using online platforms such as social media to find and share information on health care providers, with 57 percent of survey respondents saying they’ve used Facebook to share health care experiences with others. The report was released by Binary Foundation, an online reputation management firm. The 2019 Healthcare...
read more → Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they spend nearly 75% of their free time online, it is critical to have a social media strategy to target them....
read more → It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy to be complacent. The reality is that approximately 40% of consumers start holiday shopping before Halloween. So the earlier you start...
read more → Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides on the video front, rolling out Facebook Live and Messenger Day....
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