Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to...
read more → The health and fitness industry is extremely competitive. This, in turn, makes it even more challenging for companies to maintain customer loyalty and even rake in those crucial numbers. You see, such a competitive environment, coupled with ever-evolving consumer preferences and emerging trends, requires fitness companies to move out of...
read more → If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming back. So, rather than resting on your laurels and letting the competition gain market share, consider these marketing tips to...
read more → You’ve just received notification of a new patient review. It’s a negative one. What do you do? Take a deep breath and avoid the impulse to immediately respond to the review. Reflect on who the patient is; take your time in formulating a considered response. Whatever you do, don’t ignore...
read more → A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix...
read more → Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide reach across the internet. It’s a visually-rich and tastefully-simple social media platform and appears to be much more appealing to...
read more → For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how...
read more → Dive Brief: Fifty percent of Americans say they're more likely to see Pride-themed products or content as a marketing tactic than an accurate reflection of a brand's values, according to a new survey from public opinion firm YouGov. Additional findings include that 24% are more likely to become customers if a...
read more → Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...
read more → As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of...
read more →« Previous Page — Next Page »
