You may have noticed, organic (meaning unaided by advertising) reach of your Facebook posts has slipped. Significantly. This is why a lot of marketers like yourself are dabbling into social media paid advertising. The statistics are promising. On Facebook, desktop ads have 8.1X higher click through rates; while mobile ads have 9.1X... read more →
With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all the content around marketing possible, I’ve deciphered what the 5 biggest... read more →
Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort, with the growth of the Internet and Social Media, search results are now part of a reputation management strategy. Additionally, Online Reputation Management (ORM) focuses on monitoring and managing online... read more →
Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; why do we need or want another? Well the truth of the matter is that marketing is not clear cut. There is always room for growth. There... read more →
As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing is ever-changing. Knowing that most of us have finite marketing dollars, let’s break down a few trends that are likely... read more →
It’s your final stats roundup of 2019, and we’re sending you off with a bang. Read on for news about resale shopping, seasonal advertising, influencer activity, and lots more. And check out the Internet Statistics Database as always. 61% of Gen Z consumers in the US plan to gift a resale product... read more →
The new year is just around the corner, and for marketers, that means one thing — it’s time to make a plan. Your business needs a marketing plan because, without a defined strategy, your marketing efforts aren’t going to accomplish much. The process of creating a marketing plan helps you... read more →
Once again, the holiday season is upon us. Time to ready your arsenal of online marketing strategies to make the most of this emotionally-charged time of year. In this article, we'll talk about the best plans you can include in your marketing tool kit that you can take advantage of... read more →
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies, creators and brands are in a state of panic - assuming that this could be the end of the creator... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according to Entrepreneur. Marketing departments are increasingly shifting their focus — and investment — to high-tech tools such as data, analytics and... read more →