ByBoomerang Digital
InUncategorized
PostedJuly 16, 2019

Digital Marketing Timeline For New Hotel Opening

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix... read more →

ByBoomerang Digital
InMarketing
PostedJuly 3, 2019

Consumers Indicate Experience, Not Price, as Top Conversion Factor

For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how... read more →

ByBoomerang Digital
InMarketing
PostedJune 25, 2019

Study: Many See Pride-Themed Marketing as a Ploy

Dive Brief: Fifty percent of Americans say they're more likely to see Pride-themed products or content as a marketing tactic than an accurate reflection of a brand's values, according to a new survey from public opinion firm YouGov. Additional findings include that 24% are more likely to become customers if a... read more →

ByBoomerang Digital
InMarketing
PostedJune 18, 2019

How Brands are Injecting Creativity into Digital

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and... read more →

ByBoomerang Digital
InMarketing
PostedMay 21, 2019

50% of Small Businesses Do Not Have a Marketing Plan

A new study on small business owners in the US finds that many are operating without a marketing plan. According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan for 2019. The study from Outbound Engine asks SMB owners about revenue... read more →

ByBoomerang Digital
InMarketing
PostedMay 14, 2019

Why Small Businesses Should Invest in SEO

Over the last few years, the business world has finally caught up with the tech giants and has made SEO an integral part of it’s marketing campaigns. Once an investment that seemed unessential, now businesses around the world are investing a pretty penny on SEO work and using it to... read more →

Digital Marketing Timeline For New Hotel Opening

Consumers Indicate Experience, Not Price, as Top Conversion Factor

Study: Many See Pride-Themed Marketing as a Ploy

How Brands are Injecting Creativity into Digital

50% of Small Businesses Do Not Have a Marketing Plan

Why Small Businesses Should Invest in SEO

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