Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according to Entrepreneur. Marketing departments are increasingly shifting their focus — and investment — to high-tech tools such as data, analytics and... read more →
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online... read more →
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right... read more →
Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results.... read more →
There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential new customers. It even helps expand the business. Social media marketing campaigns offer restaurants an opportunity to promote and sell additional products... read more →
Strong holiday sales begin with early preparation. Here's how to have your best year yet. The holiday season is coming, and there are sales to be made. How will you make them? Use these 10 holiday marketing tips to weave some holiday magic around your business. The holidays bring fierce... read more →
Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to show off your holiday spirit and to get your customers involved as well. Below are ideas for some online Halloween marketing ideas.... read more →
Email marketing is one of the most effective ways to generate sales and traffic for your small business. If you are building a company from scratch, email marketing is statistically the best way to grow your audience and increase sales. Experimenting with marketing psychology can drastically increase the number of... read more →
Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could... read more →
Consumers are increasingly using online platforms such as social media to find and share information on health care providers, with 57 percent of survey respondents saying they’ve used Facebook to share health care experiences with others. The report was released by Binary Foundation, an online reputation management firm. The 2019 Healthcare... read more →