Over the last few years, the business world has finally caught up with the tech giants and has made SEO an integral part of it’s marketing campaigns. Once an investment that seemed unessential, now businesses around the world are investing a pretty penny on SEO work and using it to... read more →
Facebook (NASDAQ: FB) launched a new small business product bundle this week. It’s designed to help the 90 million small businesses using it. The new products integrate on both Facebook and Instagram. New Facebook Small Business Marketing Tools Small Business Trends spoke with Nikila Srinivasan, Director of Product Management at Facebook. She... read more →
The short history of hashtags on LinkedIn As David Hartshorne says, hashtags have had a topsy-turvy ride on the LinkedIn platform. A few years back they were present but LinkedIn “rolled it back due to a poor user response.” In 2016, they were available on the mobile app only: “Hashtags included in your posts... read more →
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to... read more →
Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account. Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But... read more →
Instagram introduced it’s ‘stories’ feature a couple years ago, and everyone has been obsessed ever since. With this feature, you are no longer confined to a single post. You can post a set of as many photos or videos as you want in a slideshow-like format that disappears at the... read more →
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important... read more →
Marketers across categories are jumping on the March Madness bandwagon with promotions linked to the NCAA Men’s Basketball Tournament. The tournament got underway yesterday with the first of the First Round games. It continues tonight with 16 more First Round games. Second round games are Saturday and Sunday with winners... read more →