Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017. Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech has truly arrived. The...
read more → To aid in your 2019 planning, I’ve rounded up my top three content marketing predictions that will help you build out your strategy and place your focus on the initiatives that will actually drive results. Marketers Will Need to Justify the Content They Create When content marketing first came to...
read more → Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized. Not only do some small to medium-sized businesses often struggle to handle all their marketing efforts alone, they...
read more → We're all guilty of using marketing buzzwords and phrases from time to time as we tell the world about the stuff we make. But, leading? Leads what? Revolutionary? Didn't know we were comparing content management systems to the 18th Century American revolt against Great Britain. The trick for marketers is...
read more → We are almost a month away from bidding 2018 goodbye. This is the time when digital marketing teams look back on what and how they did this year. It’s also when they start planning for another year-long run. If you’re involved in one, as a manager or a member, here’s...
read more → The holidays are supposed to be filled with good cheer, but for many consumers, they’re filled with annoyances: stress, overeating, horrible gifts and truly boring marketing campaigns. When it comes to holiday promotions, consumers are tired of seeing the same old tropes, such as Santa selling a 10-pack of staplers...
read more → Last year, U.S. eCommerce revenue set a record of $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more...
read more → Pinterest is CMO-less no longer. The social media platform announced this week that it’s hiring its first-ever CMO in the company’s history. The marketer in question is Andréa Mallard. She’ll be based out of the company’s San Francisco headquarters and oversee its global marketing and creative teams. Mallard comes to Pinterest...
read more → After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters. Since doubling character limits for Tweets to 280 characters a year ago, Twitter says people are still keeping their Tweets short and replying more often. On Tuesday, the...
read more → It's the spookiest time of year and consumers are getting into the Halloween spirit. If your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers. Halloween is a great time for you to get more shoppers to your door or website,...
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