It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy to be complacent. The reality is that approximately 40% of consumers start holiday shopping before Halloween. So the earlier you start...
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Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides on the video front, rolling out Facebook Live and Messenger Day....
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Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to...
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The health and fitness industry is extremely competitive. This, in turn, makes it even more challenging for companies to maintain customer loyalty and even rake in those crucial numbers. You see, such a competitive environment, coupled with ever-evolving consumer preferences and emerging trends, requires fitness companies to move out of...
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If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming back. So, rather than resting on your laurels and letting the competition gain market share, consider these marketing tips to...
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You’ve just received notification of a new patient review. It’s a negative one. What do you do? Take a deep breath and avoid the impulse to immediately respond to the review. Reflect on who the patient is; take your time in formulating a considered response. Whatever you do, don’t ignore...
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A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix...
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Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide reach across the internet. It’s a visually-rich and tastefully-simple social media platform and appears to be much more appealing to...
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For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how...
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Dive Brief: Fifty percent of Americans say they're more likely to see Pride-themed products or content as a marketing tactic than an accurate reflection of a brand's values, according to a new survey from public opinion firm YouGov. Additional findings include that 24% are more likely to become customers if a...
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