Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide reach across the internet. It’s a visually-rich and tastefully-simple social media platform and appears to be much more appealing to...
read more → For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how...
read more → Dive Brief: Fifty percent of Americans say they're more likely to see Pride-themed products or content as a marketing tactic than an accurate reflection of a brand's values, according to a new survey from public opinion firm YouGov. Additional findings include that 24% are more likely to become customers if a...
read more → Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...
read more → As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Here are some crucial tips for making the best of...
read more → Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the...
read more → Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right. Despite the massive...
read more → A new study on small business owners in the US finds that many are operating without a marketing plan. According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan for 2019. The study from Outbound Engine asks SMB owners about revenue...
read more → Over the last few years, the business world has finally caught up with the tech giants and has made SEO an integral part of it’s marketing campaigns. Once an investment that seemed unessential, now businesses around the world are investing a pretty penny on SEO work and using it to...
read more → Facebook (NASDAQ: FB) launched a new small business product bundle this week. It’s designed to help the 90 million small businesses using it. The new products integrate on both Facebook and Instagram. New Facebook Small Business Marketing Tools Small Business Trends spoke with Nikila Srinivasan, Director of Product Management at Facebook. She...
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