Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort, with the growth of the Internet and Social Media, search... read more →
Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; why do we need or want another?... read more →
As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing... read more →
It’s your final stats roundup of 2019, and we’re sending you off with a bang. Read on for news about resale shopping, seasonal advertising, influencer activity, and lots more. And... read more →
The new year is just around the corner, and for marketers, that means one thing — it’s time to make a plan. Your business needs a marketing plan because, without... read more →
Once again, the holiday season is upon us. Time to ready your arsenal of online marketing strategies to make the most of this emotionally-charged time of year. In this article,... read more →
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies,... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according... read more →
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use... read more →
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for... read more →