Facebook is Experimenting With a ‘Downvote’ Button
Two years after the social media giant introduced “reactions” they are testing a “downvote” button. But don’t get excited yet, it’s not what you think. While many users have been calling out for a “dislike” button for years, the new “downvote” button is not an answer to their cries.
The new button let’s users hide and flag comments they find inappropriate.
“We are not testing a dislike button. We are exploring a feature for people to give us feedback about comments on public page posts. This is running for a small set of people in the U.S. only,” a Facebook spokesperson said.
When the new button is hit, the user has the option to report th comment as “offensive,” “misleading” or “off topic“. The comment is then hidden from the user.
According to Techcrunch, the button currently only appears on public posts on Pages, not on individuals’ accounts.
Zuckerburg has pledged to make changes to the social network this year with a goal of “prioritizing meaningful social interactions” versus “relevant content”. While the changes to come may benefit the average Facebook user, we can’t help but wonder what it means for social media marketers. Already this year Facebook has made a major change to the News Feed, putting fewer posts from publishers and advertisers in it. Companies are either going to have to figure out how to make their content more “meaningful” in the eyes of Facebook, or whip out the checkbook for more paid exposure.
Stay tuned to see how Facebook’s changes impact the world of social media marketing as we know it!