How to Write a Great Instagram Bio: Ideas, Tips and Examples

While you might already have developed a strategy for your Instagram posts, you may be neglecting a critically important element of your Instagram strategy. Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. It’s also your only chance to provide a clickable link anywhere on Instagram.

Your Instagram bio gives you 150 characters of prime real estate to show visitors who you are, what you offer, and why they should care, so it’s worth investing the time to get it right. With these Instagram bio ideas, you can be sure your profile paints an accurate and compelling picture of your brand on the social network Forrester Research called “the king of social engagement.”

Instagram bio ideas, tips, and inspiration for brands

Embrace the emoji

Even if you feel emoji are too cutesy to use on most of your brand communication, you may want to consider adding them to your Instagram bio toolbox. The emoji you choose—from faces to animals to the more restrained symbols like checkmarks and letters—create a sense of brand personality.

An emoji may not be worth a thousand words, but where character count is tight, the right emoji can tell visitors more about your brand than you possibly could with words alone. Take a look at how Asos uses a string of emoji in the example below to show visitors what to expect from their feed while creating a sense of the brand’s fun-loving approach. (Bonus points for the pointing finger used to highlight the clickable link.)

Note the use of the ghost emoji (👻) to introduce the brand’s Snapchat handle, a commonly understood emoji shorthand. Other emoji commonly used this way are the location pin (📍) to note your brand’s physical homebase or brick and mortar location, and the envelope (✉ ) to indicate your email address.

Break it up with spacing and line breaks

Line breaks and spacing allow you to break your bio into bite-sized chunks of information that are easy for visitors to scan, so you can highlight the most important things about your brand.

  1. Mobile Method: On an iPhone, open up the Notes app and write out your bio as you’d like it to appear, including line breaks. Select all and choose ‘Copy,’ then open up the Instagram app. Choose ‘Edit Profile’ then paste the text from the Notes app into your bio field in the Instagram app and select ‘Done’ to save.
  2. Web Method: Visit your Instagram profile, select ‘Edit Profile’ and space your bio as you’d like it to appear, then click ‘Submit’ to save. Note that when you view your profile on desktop, it will appear without line breaks.

Use branded hashtags to collect user-generated content

Nothing creates a more compelling brand story than images of real people interacting with your brand. The easiest way to collect those images is to include a branded hashtag in your bio that gives Instagrammers a way to share their content for you to regram on your own feed.

Look no further than the GoPro Instagram account to see how this concept can be used to create a beautiful feed that gets people excited about using your product.

Include a call to action

Like any good marketing communications, your Instagram bio should include a call to action—what do you want visitors to do after they visit your profile?

Airbnb uses its Instagram feed to showcase tantalizing photos of homes available to book through the service. Since Instagram visitors are sure to have their curiosity about these particular properties piqued, Airbnb’s call to action is simple: “Book from our feed.”

Include your contact information

Imagine a user stumbles across your Instagram account, loves your work, and wants to connect with you in the future. But how?

Include your contact information, like an email address, so users can get in touch directly (rather than leaving a comment on a post and risk it getting lost in a flood of messages).

Highlight what makes you special

What sets you apart from competitors?

A good Instagram business profile accurately describes what your business is and what it does. Part of that are the unique skills or services you provide as a brand. Are you a local business? Is your product ethically made? What other fun facts can you tell users about your brand? This is also a great way to showcase your company’s personality.

With these Instagram bio ideas in hand, you’re ready to create a bio that showcases the best of your brand and compels visitors to like, follow, and even buy, all in 150 characters or less.

Source: Christina Newberry via Hootsuite!


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