In March, Instagram hit 1 million monthly advertisers, and six short months later they reach the 2 million mark – closing in on Facebook’s 5 million. Of course part of Instagram’s success should be credited to its parent company’s popularity. It’s been two years since Facebook enabled brands to buy ads on Instagram using the same self-serve ad-buying tools they have on Facebook.
The remarkable growth in Instagrams advertising can be attributed to several factors. Firstly, the similarity to Facebook’s advertising platform has enabled brands to join in with a single click. With the elimination of a learning curve, brands feel confident expanding their advertising realm to Instagram. Secondly, According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. Brands advertising on Instagram are exposing what’s great about their business to whole generation.
Advertisers of all sizes have been seeing fantastic results, from brand awareness to leads and online sales. Some brands have millions of followers, proving that users are keeping up with more than just their friends and celebrities. The next big account could be yours!
If you are interested in advertising on Instagram and taking advantage of all this social media platform has to offer brands like yours, but aren’t sure where to start – we’re here to help! Contact us at firstname.lastname@example.org for a free digital analysis of your social media presence!
Sources: MarketingLand.com and Hootsuite.com