Pinterest is CMO-less no longer.
The social media platform announced this week that it’s hiring its first-ever CMO in the company’s history. The marketer in question is Andréa Mallard. She’ll be based out of the company’s San Francisco headquarters and oversee its global marketing and creative teams.
Mallard comes to Pinterest from Athleta, Gap’s activewear brand, where she served in the same role since February 2017. Prior to that appointment, she was the CMO for Omada Health and a design director for IDEO.
Francoise Brougher, Pinterest’s chief operating officer, who Mallard will report to, issued a statement welcoming her to the company. “Her wealth of experience in building great brands will be an asset to our company as we continue to expand globally,” he said. “She is exactly the right leader to help us illustrate why hundreds of millions of people rely on Pinterest to get inspiration and do what they love.”
“It was clear from my first conversation that this is a purpose-led company with the heart, mind and values needed to become an iconic, global brand,” Mallard added. “Pinterest inspires people everywhere to create a life they love. I believe it can be one of the truly positive corners of the internet, and I’m excited about the great possibilities to come.”
Mallard is just one of Pinterest’s high-profile C-suite hires in recent years. At the end of 2016, Pinterest hired Todd Morgenfeld as its first CFO, and Brougher himself was only brought on from Square in March of this year.
Mallard has already started off in her new role last week, on Oct. 29.
Source: Diana Pearl via the AdWeek blog