Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort, with the growth of the Internet and Social Media, search... read more →
Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; why do we need or want another?... read more →
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies,... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according... read more →
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for... read more →
Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge... read more →
There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential... read more →
Strong holiday sales begin with early preparation. Here's how to have your best year yet. The holiday season is coming, and there are sales to be made. How will you... read more →
Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to... read more →
Consumers are increasingly using online platforms such as social media to find and share information on health care providers, with 57 percent of survey respondents saying they’ve used Facebook to... read more →