Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to... read more →
Consumers are increasingly using online platforms such as social media to find and share information on health care providers, with 57 percent of survey respondents saying they’ve used Facebook to... read more →
Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they... read more →
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →
The health and fitness industry is extremely competitive. This, in turn, makes it even more challenging for companies to maintain customer loyalty and even rake in those crucial numbers. You... read more →
If you have a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation. But, even regular clients can stop coming... read more →
You’ve just received notification of a new patient review. It’s a negative one. What do you do? Take a deep breath and avoid the impulse to immediately respond to the... read more →
Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide... read more →
For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences... read more →