As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies,... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according... read more →
There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential... read more →
Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they... read more →
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much... read more →
Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide... read more →
As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel... read more →
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. When Facebook first introduced video... read more →