With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to companies and brands’ success. As a marketing professional,... read more →
As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing... read more →
It’s your final stats roundup of 2019, and we’re sending you off with a bang. Read on for news about resale shopping, seasonal advertising, influencer activity, and lots more. And... read more →
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies,... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according... read more →
There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential... read more →
Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they... read more →
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much... read more →