Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they... read more →
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaging content has much... read more →
Instagram is now the preferred social media platform for many people around the world. As part of Facebook, it shares the same extensive user base, giving it an equally wide... read more →
As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel... read more →
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. When Facebook first introduced video... read more →
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user... read more →
The short history of hashtags on LinkedIn As David Hartshorne says, hashtags have had a topsy-turvy ride on the LinkedIn platform. A few years back they were present but LinkedIn “rolled it... read more →
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much... read more →