You may have noticed, organic (meaning unaided by advertising) reach of your Facebook posts has slipped. Significantly. This is why a lot of marketers like yourself are dabbling into social media... read more →
With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to companies and brands’ success. As a marketing professional,... read more →
As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing... read more →
It’s your final stats roundup of 2019, and we’re sending you off with a bang. Read on for news about resale shopping, seasonal advertising, influencer activity, and lots more. And... read more →
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies,... read more →
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according... read more →
There are risks to being old-school. Today's smart restaurant owners use social media to build a strong online presence. That helps to establish brand loyalty with existing customers and attracts potential... read more →
Gen Z has a lot of purchasing power, so it is critical you are connecting with them on social media. Gen Z has $44 billion in purchasing power. Since they... read more →
It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday digital marketing campaigns. Since it’s still summer, it’s easy... read more →
Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five... read more →