What SEO Used to Be Versus What SEO Is Now

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.

So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.

MINDSET:

OLD SEO:
-Singular keyword and page focused
-Ranking focused

NEW SEO:
-Focus more on how people engage with a particular brand, product and service
-ROI focused

KEYWORDS:

OLD SEO:
-Focus on singular keywords

NEW SEO:
-Focus on keyword intent and search user needs
-Focus on long tail searches

CONTENT:

OLD SEO:
-Create content for search engine
-No regard to content quality or relevance

NEW SEO:
-Create content to provide real value to the audience
-Focused on the audience it will attract

LINK BUILDING:

OLD SEO:
-Build spammy backlinks and it will work

NEW SEO:
-Only quality backlinks will work. Most quality backlinks can be built with relationship building

Conclusion:
The biggest thing that has changed over the years is content marketing. If you take away only one key point from this post, let it be that you need to focus on content marketing – because it works!

 

Source: Neil Patel via the QUICKSPROUT Blog


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