Why Your Business Should Be Using LinkedIn
A frequently asked question regarding social media is “which platforms should I be on to market my business”. Unfortunately that question is not a simple one. Depending on the size of your business, your industry, etc., each platform can offer different benefits. However, regardless of which channels you choose to utilize, it’s always a good idea to have an active, up-to-date company page for your business on LinkedIn. Here’s why:
- It’s the Largest Professional Network
There are more than 500 million users in more than 200 countries on LinkedIn! That’s a huge audience you could be missing out on. Plus, unlike other social media platforms LinkedIn is geared towards creating professional and business connections – which is incredibly valuable if you are a B2B company.
- Trust and Reputation
By your employees and executives adding connections, answering questions and posting industry related information, your company will be more visible and perceived as more credible. Additionally, you can spruce up your company profile with awards, certifications, achievements and best of all – recommendations.
- Stay Up to Date on Your Industry
Major influencers and companies from every industry are active on LinkedIn. The importance of sharing updates is no secret to them, therefor they share valuable information on a regular basis. Connecting with them is a great way to find out what’s going on in your industry and how you can continue improving your business in an ever changing marketplace.
- Your Competitors Are
Even if you aren’t convinced that your company can benefit from LinkedIn – if your competitors are using it (and they are), you should too. You don’t want to miss out on the visibility they are getting, and you certainly don’t want to look like you aren’t up to speed.
Google loves LinkedIn! The more information you are putting out there, the more your profile appears in searches, and the more posts with embedded links to your website are shared – the higher you can appear in searches. Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn.
You don’t have to take our word for it, Jill Rowley recently said “LinkedIn is no longer a resume. It’s your digital reputation,” and she definitely knows what she’s talking about. If you’re unsure how to start using LinkedIn, or want to learn more – contact us! We’re happy to help!